Big Apple Donuts & Coffee was established on the 2nd of May 2007. Its first store is located at The Curve. In addition, it starts to enlarge its business in almost all the major shopping malls across the countries, including Malaysia. Based on our finding, Big Apple Donuts & Coffee has 28 doughnut flavors and 20 types of beverage. When it first started, Big Apple Donuts & Coffee only has 8 staff members in its store, but the number of staffs have increased to 500 employees to date.Nowadays, Big Apple Donuts & Coffee has over 300 outlets at Malaysia.
Purpose of Research
I am here to investigate customer satisfaction of Big Apple at Jusco, Wangsa Maju. In
order to investigate customer satisfaction, I will be using two
methods to conduct my research. I will use questionnaire as my main method to
identify customer satisfaction, followed by observation to support my
questionnaire. Besides that, 20 respondents are involved in this investigation. Furthermore, 4 aspects will be included which is waiting time of customer, reasons of dining in Big Apple, food quality and restaurant. Picture below is the example of questionnaire that I used to identity customer
satisfaction.
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