Table above show overall satisfaction by 20 respondents on service of Big Apple. 10 respondents voted in neutral in Big Apple service this may due to employees of Big Apple still have to improve in term of attitude. In order can increase customer satisfaction.
Table above show overall satisfaction by 20 respondents on value for price pay. 11 respondents voted in the price is affordable and 1 respondent voted in strongly agree. In contrast, during the questionnaires section, I have received some respondents comment on the price is a bit expensive. Maybe Big Apple can reduce the price of donuts or do some promotion to attract customer as well.
Table above show overall satisfaction by 20 respondents on Big Apple environment. 9 respondents voted in neutral. 8 respondents voted in agree and 3 respondents voted in strongly agree. This is because Big Apple have play some music during customer having their donuts and the lighting of Big Apple is comfortable for customer.
Table above show overall satisfaction by 20 respondents on Big Apple food quality control. 12 respondents voted in agree due to Big Apple have train their employee well. Besides, Big Apple ensure every outlet have the same tasty of donuts in order to satisfy customer.
Table above show would customer will recommend Big Apple to friend. 9 respondents voted in strongly agree and 8 respondents voted in agree. This is because Big Apple food and services able to satisfy customer.
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