Conclusion of Research

Table above show overall satisfaction by 20 respondents on service of Big Apple. 10 respondents voted in neutral in Big Apple service this may due to employees of Big Apple still have to improve in term of attitude. In order can increase customer satisfaction.  

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Table above show overall satisfaction by 20 respondents on value for price pay. 11 respondents voted in the price is affordable and 1 respondent voted in strongly agree. In contrast, during the questionnaires section, I have received some respondents comment on the price is a bit expensive. Maybe Big Apple can reduce the price of donuts or do some promotion to attract customer as well.

Table above show overall satisfaction by 20 respondents on Big Apple environment. 9 respondents voted in neutral. 8 respondents voted in agree and 3 respondents voted in strongly agree. This is because Big Apple have play some music during customer having their donuts and the lighting of Big Apple is comfortable for customer.

Table above show overall satisfaction by 20 respondents on Big Apple food quality control. 12 respondents voted in agree due to Big Apple have train their employee well. Besides, Big Apple ensure every outlet have the same tasty of donuts in order to satisfy customer. 

Table above show would customer will recommend Big Apple to friend. 9 respondents voted in strongly agree and 8 respondents voted in agree. This is because Big Apple food and services able to satisfy customer.  

Results from Questionnaire

Table above shows 2 respondents voted in much shorter than I expected and 5 respondents voted in shorter than I expected. Besides, 10 respondents voted in about what I expected. 3 respondents voted a little longer than I expected and this may due to busy hour when customer going. 

Table above is the does hungry influence respondents go to Big Apple for dining. 4 respondents voted in strongly agree. 7 respondents voted in agree and neutral as well. 2 respondents voted in disagree.

Table above is the does invited by other influence respondents go to Big Apple for dining. 4 respondents voted in strongly agree because they have gathering at Big Apple. Besides, 7 respondents voted in agree, 8 respondents voted in neutral and 1 respondent voted in disagree.

Table above is the does delicious food influence respondents go to Big Apple for dining. 3 respondents voted in strongly agree. Furthermore, 10 respondents voted in agree and 7 respondents voted in neutral due to customer have no comment on the donuts. 

Table above is the does decoration influence respondents go to Big Apple for dining. 3 respondents voted in strongly agree and 5 respondents voted in agree. Besides, 8 respondents voted in neutral and 4 respondents voted in disagree.

Table above is the does promotion influence respondents go to Big Apple for dining. 7 respondents voted in strongly agree, some customer only buy donuts from Big Apple when there have promotion. 8 respondents voted in agree. Lastly, 5 respondents voted in neutral.

 Table above is show Big Apple's menu has a good variety of items. 4 respondents voted in strongly agree and 6 respondents voted in agree. Lastly, 6 respondents voted in neutral.

Table above is show Big Apple's food is served hot and fresh. 5 respondents voted in strongly agree and 10 respondents voted in agree due to Big Apple focus on food quality and Big Apple want the food is serve on good condition. Besides, 4 respondents voted in neutral and 1 respondents voted in disagree.

Table above is show the Big Apple's food quality is excellent. 4 respondents voted in strongly agree and 11 respondents voted in agree. Lastly, 5 respondents voted in neutral.

Table above is show the Big Apple's food is tasty and flavorful. 3 respondents voted in strongly agree and 11 respondents voted in agree this is because Big Apple have send their staff to training.  Besides, 6 respondents voted neutral.

Table above is show the Big Apple food order was correct. 8 respondents voted in strongly agree due to Big Apple have many types of donuts so when taking order employees is careful and reduce the risk of taking wrong order from customer. Lastly, 8 respondents voted in agree and 4 respondents voted in neutral.

Table above is show Big Apple's employees are friendly. 2 respondents voted in strongly agree, 9 respondents voted in agree and 9 respondents voted in neutral. After pay money, employees will say thank you and hope you come again and make customer feel they is friendly. 

Table above is show Big Apple's employees are patient when taking customer order. 2 respondents voted in strongly agree and 8 respondents voted in agree due to Big Apple have many types of donuts so employees must have patient during customer taking order. Lastly, 10 respondents voted in neutral.

Table above is show Big Apple's employees speak clearly. 5 respondents voted in strongly agree and 11 respondents voted in agree. Beside that, 4 respondents voted in neutral.

Table above is show whether Big Apple served customer promptly. 7 respondents voted in strongly agree, 9 respondents voted in agree and 4 respondents voted in neutral.

Table above is show cleanliness of Big Apple. 11 respondents voted in strongly agree and 9 respondents voted in agree. Through observation we can noticed Big Apple is get A in cleanliness giving by government.